Updated: January 18, 2026


WELCOME! The Adventure People are a line of toys made by the Fisher-Price toy company from the mid 1970's to the early 1980's. There were over 30 sets produced, plus over 70 unique 3-and-a-half-inch-high action figures, as well as many parts and vehicles. The idea behind the toys was to encourage children to use their imaginations, as the slogan was "The Adventure People - Where You Make Up the Stories!". To this day, the toys remain very collectible and some sets are highly sought after! There are many Facebook groups dedicated just to the Adventure People and these groups are very active.

The Adventure People are also known for being the prototype on which Kenner based the original Star Wars figures!

While the Fisher-Price Collectors Club has predominantly Little People and wooden pull toy collectors, we have a handful of dedicated Adventure People collectors as well. These collectors used their knowledge and photos from their own collections to create these pages showcasing the figures, sets and boxes of the Adventure People line of toys. These pages are intended to be fun and to take people on trips down memory lane. We fully admit not we do not list every single variation or every last bit of detail (just too time consuming to take it that far!) but should serve OK as an overall guide!

These Adventure People webpages are hosted on 2 different sites run by the Fisher-Price Collectors Club: on our official webpage www.fpclub.org and also on our sister site at www.fpadventuretoys.com.





The Individual Figures ID Guide - See photos of every Adventure Person figure made, along with information about which sets the figure came with. Even includes some prototypes!

Figures Common to Rare Scale - Click to see the rarity of every Adventure Person figure! If you have a figure and you aren't sure if it's common or rare, then check out this page. This scale is a matter of opinion based on experience, but should serve ok as a rough guide!

The Sets - Click to see every set that was produced in the Fisher-Price Adventure People line of toys. Also includes photos of original boxes for most of the sets!

The Illustrated Carded Figures - Click to see the 17 different illustrated cards that were sold with one figure in a blister pack. Check out the amazing graphics created by the toy designers at Fisher-Price!

Adventure People Facebook Groups - Click to see Facebook groups where Adventure People collectors chat. These collectors share recent finds, photos of their collections, and super-cool staged photo shoots. In these groups, the Adventure continues!






Adventure People Toy Pages


Fisher-Price Collectors Club Information Pages


More Fisher-Price Toy Guide Pages




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